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Advertising principles and problems /

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Bibliographic Details
Main Author: Dirksen, Charles J.
Other Authors: Kroeger, Arthur, 1908-1998
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, [1973]
Edition:4th ed.
Subjects:
Advertising.
Description
Physical Description:xiii, 655 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 637-640.