APA (7th ed.) Citation

Dirksen, C. J., & Kroeger, A. (1973). Advertising principles and problems (4th ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising Principles and Problems. 4th ed. Homewood, Ill.: R. D. Irwin, 1973.

MLA (9th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising Principles and Problems. 4th ed. R. D. Irwin, 1973.