The purchasing/marketing interface ; text and cases /

Bibliographic Details
Main Author: Stevens, John, 1935-
Other Authors: Grant, John, 1937-
Format: Book
Language:English
Published: New York : Wiley, 1975.
Subjects:
Description
Item Description:"A Halsted Press book."
Physical Description:227 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 220-227.
ISBN:0470824387