The purchasing/marketing interface ; text and cases /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
1975.
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| Subjects: |
| Item Description: | "A Halsted Press book." |
|---|---|
| Physical Description: | 227 pages : illustrations ; 23 cm. |
| Bibliography: | Bibliography: pages 220-227. |
| ISBN: | 0470824387 |