Cover Image

The art of using science in marketing /

Bibliographic Details
Main Author: Ramond, Charles
Format: Book
Language:English
Published: New York : Harper & Row, [1974]
Series:Harper's series in marketing management.
Subjects:
Marketing.
Marketing research.
Product management.
Description
Physical Description:xix, 298 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages [265]-289.
ISBN:0060453206
0060453214 (pbk.)