Cover Image

New product management /

Bibliographic Details
Main Author: Scheuing, Eberhard E. (Eberhard Eugen), 1939-
Format: Book
Language:English
Published: Hinsdale, Ill. : Dryden Press, [1974]
Subjects:
New products.
Product management.
Diffusion of innovations.
Description
Physical Description:xvi, 307 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0030850045