APA (7th ed.) Citation

Prestoungrange, G., Hayhurst, R., & Midgley, D. (1973). Creating and marketing new products: Viewpoints of leading authorities. Crosby Lockwood Staples.

Chicago Style (17th ed.) Citation

Prestoungrange, Gordon, Roy Hayhurst, and David Midgley. Creating and Marketing New Products: Viewpoints of Leading Authorities. London: Crosby Lockwood Staples, 1973.

MLA (9th ed.) Citation

Prestoungrange, Gordon, et al. Creating and Marketing New Products: Viewpoints of Leading Authorities. Crosby Lockwood Staples, 1973.