APA (7th ed.) Citation

Sheinkopf, K. G., & O'Keefe, M. T. (1975). Advertising principles and practices: Selected readings. College and University Press.

Chicago Style (17th ed.) Citation

Sheinkopf, Kenneth G., and Maurice Timothy O'Keefe. Advertising Principles and Practices: Selected Readings. Washington, D.C.: College and University Press, 1975.

MLA (9th ed.) Citation

Sheinkopf, Kenneth G., and Maurice Timothy O'Keefe. Advertising Principles and Practices: Selected Readings. College and University Press, 1975.