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Marketing research : meaning, measurement, and method : a text with cases /

Bibliographic Details
Main Author: Tull, Donald S.
Other Authors: Hawkins, Del I.
Format: Book
Language:English
Published: New York : Macmillan, [1976]
Subjects:
Marketing research.
Description
Physical Description:xv, 736 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0024217409