Packaging, the sixth sense? : A guide to identifying consumer motivation /

Bibliographic Details
Main Author:	Dichter, Ernest, 1907-1991
Format:	Book
Language:	English
Published:	Boston : Cahners Books, [1975]
Subjects:	Packaging > Psychological aspects. Motivation research (Marketing)

Description
Physical Description:	160 pages : illustrations ; 29 cm.
ISBN:	0843611030