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Advertising management /

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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Myers, John G.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Series:Prentice-Hall international series in management.
Subjects:
Advertising.
Marketing > Management.
Description
Physical Description:xvi, 612 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0130159743