Cover Image

Marketing in the service sector /

Bibliographic Details
Main Author: Rathmell, John M.
Format: Book
Language:English
Published: Cambridge, Mass. : Winthrop Publishers, [1974]
Subjects:
Marketing > United States.
Service industries > United States.
Description
Physical Description:viii, 232 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 221-229.
ISBN:0876265611