Marketing research : information systems and decision making /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1975]
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| Edition: | 2d ed. |
| Subjects: |
| Item Description: | Authors' names in reverse order in 1st edition. |
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| Physical Description: | xiii, 588 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0471762628 |