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Consumerism ; search for the consumer interest /

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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Day, George S.
Format: Book
Language:English
Published: New York : Free Press, [1974]
Edition:2d ed.
Subjects:
Consumer protection > United States.
Description
Physical Description:xxviii, 460 pages ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0029000602
002900070X (pbk.)