Consumer behavior /

Bibliographic Details

Main Author:	Bennett, Peter D.
Other Authors:	Kassarjian, Harold H.
Format:	Book
Language:	English
Published:	[Englewood Cliffs, N.J.] : [Prentice-Hall], [1972]
Series:	Prentice-Hall foundations of marketing series.
Subjects:	Consumers. Consumption (Economics)