APA (7th ed.) Citation

Bennett, P. D., & Kassarjian, H. H. (1972). Consumer behavior. [Prentice-Hall].

Chicago Style (17th ed.) Citation

Bennett, Peter D., and Harold H. Kassarjian. Consumer Behavior. [Englewood Cliffs, N.J.]: [Prentice-Hall], 1972.

MLA (9th ed.) Citation

Bennett, Peter D., and Harold H. Kassarjian. Consumer Behavior. [Prentice-Hall], 1972.