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Modern marketing thought /

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Bibliographic Details
Main Author: Westing, J. Howard (John Howard), 1911-
Other Authors: Albaum, Gerald S.
Format: Book
Language:English
Published: New York : Macmillan, [1975]
Edition:3d ed.
Subjects:
Marketing.
Description
Physical Description:xiii, 525 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:002426590X