Tested advertising methods.

Bibliographic Details
Main Author: Caples, John
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1974]
Edition:4th ed., rev. and enl.
Subjects:
Search Result 1
by Caples, John
Published 1997
Book
Search Result 2
by Caples, John
Published 1961
Book