APA (7th ed.) Citation

Locander, W. B., & Cocanougher, A. B. (1975). Problem definition in marketing. American Marketing Association.

Chicago Style (17th ed.) Citation

Locander, William B., and A. Benton Cocanougher. Problem Definition in Marketing. Chicago: American Marketing Association, 1975.

MLA (9th ed.) Citation

Locander, William B., and A. Benton Cocanougher. Problem Definition in Marketing. American Marketing Association, 1975.