The marketing system process : cases and problems /

Bibliographic Details
Main Author:	Baer, Earl E.
Format:	Book
Language:	English
Published:	Pacific Palisades, Calif. : Goodyear Pub. Co., [1975]
Subjects:	Marketing. Marketing > Case studies. Marketing > Problems, exercises, etc.

Description
Item Description:	Includes materials adapted from the author's Salesmanship and The sensitive I published in 1972 and 1975 respectively. Includes index.
Physical Description:	xiv, 416 pages : illustrations ; 24 cm.
ISBN:	0876205414