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Insights for marketing management /

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Bibliographic Details
Main Author: Gelb, Gabriel M., 1929-
Other Authors: Gelb, Betsy D., 1935-
Format: Book
Language:English
Published: Pacific Palisades, Calif. : Goodyear Pub. Co., [1974]
Subjects:
Marketing > Management.
Description
Physical Description:vii, 288 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0876204760