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Bibliographic Details
Main Author: Mandell, Maurice I.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1974]
Edition:2d ed.
Subjects:
Advertising.
Description
Physical Description:xi, 723 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:013014472X