APA (7th ed.) Citation

Shanks, B. (1976). The cool fire: How to make it in television. Norton.

Chicago Style (17th ed.) Citation

Shanks, Bob. The Cool Fire: How to Make It in Television. New York: Norton, 1976.

MLA (9th ed.) Citation

Shanks, Bob. The Cool Fire: How to Make It in Television. Norton, 1976.