Cover Image

Advertising for modern retailers ; making it work in a consumer world /

Bibliographic Details
Main Author: Milton, Shirley F.
Format: Book
Language:English
Published: New York : Fairchild Publications, [1974]
Subjects:
Advertising.
Description
Physical Description:xvi, 239 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 228-229.
ISBN:0870051008