APA (7th ed.) Citation

Milton, S. F. (1974). Advertising for modern retailers: Making it work in a consumer world. Fairchild Publications.

Chicago Style (17th ed.) Citation

Milton, Shirley F. Advertising for Modern Retailers: Making It Work in a Consumer World. New York: Fairchild Publications, 1974.

MLA (9th ed.) Citation

Milton, Shirley F. Advertising for Modern Retailers: Making It Work in a Consumer World. Fairchild Publications, 1974.