Marketing: a contemporary analysis /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1972]
|
| Edition: | 2d ed. |
| Subjects: |
| Item Description: | 1964 edition published under title: Marketing, an introductory analysis. |
|---|---|
| Physical Description: | xiii, 776 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0070094772 |