Cover Image

Product/service strategy /

Bibliographic Details
Main Author: Hise, Richard T.
Format: Book
Language:English
Published: New York : Petrocelli/Charter, 1977.
Series:Priorities in marketing series.
Subjects:
Product management.
New products.
Description
Physical Description:xii, 305 pages : illustrations ; 21 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0884053377 (pbk.)