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Advertising theory and practice /

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Bibliographic Details
Main Author: Sandage, C. H. (Charles Harold), 1902-1998
Other Authors: Fryburger, Vernon, 1918-2008
Format: Book
Language:English
Published: Homewood, Ill. : R.D.Irwin, 1975.
Edition:9th ed.
Subjects:
Advertising.
Description
Physical Description:xiii,703 pages : illustrations ; 24cm.
Bibliography:Includes bibliographical references and index.
ISBN:0256016550