Marketing research : fundamentals and dynamics /

Bibliographic Details
Main Author:	Zaltman, Gerald
Other Authors:	Burger, Philip
Format:	Book
Language:	English
Published:	Hinsdale, Ill. : Dryden Press, [1975]
Subjects:	Marketing research. Motivation research (Marketing)

Description
Item Description:	Includes bibliographical references and index.
Physical Description:	xxii, 744 pages : illustrations ; 24 cm.
ISBN:	003003566X