APA (7th ed.) Citation

Zaltman, G., & Burger, P. (1975). Marketing research: Fundamentals and dynamics. Dryden Press.

Chicago Style (17th ed.) Citation

Zaltman, Gerald, and Philip Burger. Marketing Research: Fundamentals and Dynamics. Hinsdale, Ill.: Dryden Press, 1975.

MLA (9th ed.) Citation

Zaltman, Gerald, and Philip Burger. Marketing Research: Fundamentals and Dynamics. Dryden Press, 1975.