The history of marketing thought /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[Columbus, Ohio] :
Grid [inc.],
[1976]
|
| Edition: | 2d ed. |
| Series: | Grid series in marketing.
|
| Subjects: |
| Item Description: | First published in 1962 under title: The development of marketing thought. Includes indexes. |
|---|---|
| Physical Description: | 327 pages ; 24 cm. |
| Bibliography: | Bibliography: pages [261]-315. |
| ISBN: | 0882440853 |