Advertising management : practical perspectives /

Bibliographic Details
Other Authors: Aaker, David A.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1975]
Subjects:
Description
Physical Description:xiv, 399 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0130159905 :