Medical innovation ; a diffusion study /

Bibliographic Details
Main Author:	Coleman, James S., 1926-1995
Corporate Author:	Columbia University. Bureau of Applied Social Research
Other Authors:	Katz, Elihu, 1926-, Menzel, Herbert, 1921-1987
Format:	Book
Language:	English
Published:	Indianapolis : Bobbs-Merrill Co., [1966]
Subjects:	Drugs. Communication in medicine. Diffusion of innovations. Communication.

Description
Item Description:	"Report of a study conducted at the Bureau of Applied Social Research, Columbia University."
Physical Description:	xxi, 246 pages : illustrations ; 21 cm.
Bibliography:	Bibliography: pages 227-231.