Trademarks; their creation, psychology, and perception

Bibliographic Details
Main Author: Werkman, Casper J.
Format: Book
Language:English
Published: New York, Barnes & Noble [1974]
Subjects:
Description
Item Description:Errata slip inserted.
Physical Description:xvi, 496 pages illustrations 24 cm
Bibliography:Includes bibliographical references (pages 481-484).
ISBN:0064975541
9780064975544