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Marketing research : a short course for professionals /

Bibliographic Details
Main Author: Schoner, Bertram
Other Authors: Uhl, Kenneth P.
Format: Book
Language:English
Published: [New York] : [Wiley], [1976]
Series:Wiley professional development programs.
Subjects:
Marketing research.
Table of Contents:
  • 1. Decisions, systems, and information
  • 2. Models and model building
  • 3. Marketing information systems
  • 4. Organizing for marketing information
  • 5. Marketing information
  • 6. Internal sales and cost information
  • 7. External information
  • 8. Securing information
  • 9. Sampling and experimental design
  • 10. Decision making under certainty
  • 11. Regression and correlation analysis
  • 12. Measuring and using potential
  • 13. Forecasting marketing information.