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Promotional strategy /

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Bibliographic Details
Main Author: Engel, James F.
Other Authors: Wales, Hugh G., Warshaw, Martin R.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1975.
Edition:3d ed.
Subjects:
Marketing.
Advertising.
Description
Physical Description:xiii, 650 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0256016364