APA (7th ed.) Citation

Loesch, K. L. (1970). A banker's road map for radio advertising. Bankers Pub. Co..

Chicago Style (17th ed.) Citation

Loesch, K. Linford. A Banker's Road Map for Radio Advertising. Boston: Bankers Pub. Co., 1970.

MLA (9th ed.) Citation

Loesch, K. Linford. A Banker's Road Map for Radio Advertising. Bankers Pub. Co., 1970.