Cover Image

Social indicators and marketing ; selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973 /

Bibliographic Details
Corporate Authors: Social Indicators Conference Washington, D.C., American Marketing Association. Public Policy and Issues Division
Other Authors: Clewett, Robert L. (Robert Lancelot), 1911-, Olson, J. C. (Jerry Chipman), 1917-2013
Format: Conference Proceeding Book
Language:English
Published: [Washington] : [American Marketing Association], [1974]
Subjects:
Social indicators > Congresses.
Industries > Social aspects > Congresses.
Marketing > Congresses.
Description
Physical Description:xii, 193 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 183-190.