Cover Image

Applied multidimensional scaling ; a comparison of approaches and algorithms /

Bibliographic Details
Main Author: Green, Paul E.
Other Authors: Rao, Vithala R.
Format: Book
Language:English
Published: Hinsdale, Illinois : Dryden Press, [1972]
Series:Dryden Press editors series in marketing.
Subjects:
Consumers' preferences.
Marketing research > Statistical methods.
Scale analysis (Psychology)
Description
Physical Description:xviii, 292 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 273-284.
ISBN:0030802717