Cover Image

Advertising planning; mathematical models in advertising media planning.

Bibliographic Details
Main Author: Gensch, Dennis
Format: Book
Language:English
Published: Amsterdam, New York : Elsevier Scientific Pub. Co., 1973.
Subjects:
Advertising > Mathematical models.
Description
Physical Description:ix, 176 pages ; 23 cm.
Bibliography:Bibliography: pages 157-168.
ISBN:0444410748