Marketing management in multinational firms : the consumer packaged goods industry /

Bibliographic Details
Main Author: Wiechmann, Ulrich E.
Format: Book
Language:English
Published: New York : Praeger, 1976.
Series:Praeger special studies in international economics and development.
Subjects:
Description
Physical Description:xi, 103 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 94-103.
ISBN:0275558509 :