APA (7th ed.) Citation

Wiechmann, U. E. (1976). Marketing management in multinational firms: The consumer packaged goods industry. Praeger.

Chicago Style (17th ed.) Citation

Wiechmann, Ulrich E. Marketing Management in Multinational Firms: The Consumer Packaged Goods Industry. New York: Praeger, 1976.

MLA (9th ed.) Citation

Wiechmann, Ulrich E. Marketing Management in Multinational Firms: The Consumer Packaged Goods Industry. Praeger, 1976.