Cover Image

Dynamic competitive strategy & product life cycles /

Bibliographic Details
Main Author: Wasson, Chester R.
Format: Book
Language:English
Published: St. Charles, Ill. : Challenge Books, [1974]
Edition:Rev. ed.
Subjects:
Product management.
Description
Item Description:Published in 1971 under title: Product management: product life cycles and competitive marketing strategy.
Physical Description:vi, 311 pages ; 23 cm.
Bibliography:Bibliography: pages 303-306.
ISBN:0960035249
0960035257 (pbk.)