A Basic bibliography on marketing research /

Bibliographic Details
Other Authors:	Ferber, Robert, 1922-1981 (Compiler), Wales, Hugh G.
Format:	Book
Language:	English
Published:	[Chicago] : American Marketing Association, 1974.
Edition:	[3rd ed.], 1974 revision.
Series:	Bibliography series (American Marketing Association) ; no. 2 (1974)
Subjects:	Marketing research > Bibliography. Marketing > Recherche > Bibliographie. Marketing research. Bibliographies.

Description
Item Description:	1st-2nd editions by H.G. Wales and R. Ferber. Includes index.
Physical Description:	x, 299 pages ; 23 cm.