Marketing management perspectives and applications /

Bibliographic Details
Other Authors:	Woodruff, Robert B., Hills, Gerald E., Cravens, David W.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1976.
Subjects:	Marketing > Management. Marketing > Decision making.

Description
Item Description:	"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."
Physical Description:	xi, 433 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references.
ISBN:	025601843X