APA (7th ed.) Citation

Woodruff, R. B., Hills, G. E., & Cravens, D. W. (1976). Marketing management perspectives and applications. R. D. Irwin.

Chicago Style (17th ed.) Citation

Woodruff, Robert B., Gerald E. Hills, and David W. Cravens. Marketing Management Perspectives and Applications. Homewood, Ill.: R. D. Irwin, 1976.

MLA (9th ed.) Citation

Woodruff, Robert B., et al. Marketing Management Perspectives and Applications. R. D. Irwin, 1976.