APA (7th ed.) Citation

Zimmerly, I. M. (1954). Newspaper advertising for the small retailer. [publisher not identified].

Chicago Style (17th ed.) Citation

Zimmerly, Isabelle M. Newspaper Advertising for the Small Retailer. [Urbana]: [publisher not identified], 1954.

MLA (9th ed.) Citation

Zimmerly, Isabelle M. Newspaper Advertising for the Small Retailer. [publisher not identified], 1954.