APA (7th ed.) Citation

McMahan, H. W. (1957). The television commercial: How to create and produce effective TV advertising (Rev. and enl. ed.). Hastings House.

Chicago Style (17th ed.) Citation

McMahan, Harry Wayne. The Television Commercial: How to Create and Produce Effective TV Advertising. Rev. and enl. ed. New York: Hastings House, 1957.

MLA (9th ed.) Citation

McMahan, Harry Wayne. The Television Commercial: How to Create and Produce Effective TV Advertising. Rev. and enl. ed. Hastings House, 1957.