Radio advertising for retailers /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge :
Harvard University Press,
[1945]
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| Subjects: |
| Item Description: | "A report based on a national study of the actual use of radio advertising by retail stores and services and by regional manufacturers. The study was financed by a research grant made by the Columbia broadcasting system, inc." "Digest" ([4] pages) laid in. |
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| Physical Description: | xv, 280 pages including illustrations (map) tables, diagrams ; 22 cm. |