APA (7th ed.) Citation

McClure, L. W. (1950). Newspaper advertising and promotion. Macmillan.

Chicago Style (17th ed.) Citation

McClure, Leslie Willard. Newspaper Advertising and Promotion. New York: Macmillan, 1950.

MLA (9th ed.) Citation

McClure, Leslie Willard. Newspaper Advertising and Promotion. Macmillan, 1950.

Warning: These citations may not always be 100% accurate.