Cover Image

What can one newspaper ad do? : an experimental field study of newspaper advertising communication and sales results /

Bibliographic Details
Corporate Authors: American Newspaper Publishers Association. Bureau of Advertising, Newsprint Information Committee, Opinion Research Corporation (U.S.), Advertising Research Foundation
Format: Book
Language:English
Published: New York, [publisher not identified] ; 1969.
Subjects:
Advertising, Newspaper.
Description
Item Description:"Field experiment controlled and executed by Opinion Research Corporation, Princeton, New Jersey. Study conducted in consultation with the Advertising Research Foundation."
Physical Description:1 volume (loose-leaf) : illustrations